Now you have chosen your song, it is time to do some research! You should post information, analysis and ideas to your own Blog.
Your first consideration has to be the AUDIENCE for your chosen GENRE of music/artist:
-Demographic, typical ages, location, social background, gender, spending habits, interests
-Do you have an idealised audience? It might be interesting to take a photo of some of your peers in school uniform, and then dressed as part of the "urban tribe" or social group identified with the music and conduct some interviews with them
-Similar artists, cultural interests
-Representation of these social groups in related media products- how have they been constructed and how to do they appeal to this demographic? How does the demographic respond to the product?
-How will you appeal to this demographic in your product? Will there be specific codes and conventions that have become evident that you will use or challenge in order to appeal to your audience?
*REMEMBER, I NEED TO SEE DETAILED EVIDENCE IN ORDER TO AWARD YOU MARKS, YOU GET WHAT YOU PUT INTO IT!
FROM THE SPECIFICATION-
CANDIDATES SHOULD:
a)communicate an informed understanding of research skills selecting appropriate methods;
b)present relevant and detailed research findings and conclusions;
c) produce a critical and reflective evaluation of the process and its outcomes.
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Level 4 16–20 marks
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Planning and research evidence will be complete and detailed.
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There is excellent research into similar products and a potential target audience.
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There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
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There is excellent organisation of actors, locations, costumes or props.
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Time management is excellent.
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There is excellent skill in the use of digital technology or ICT in the presentation.
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There are excellent communication skills.
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There is an excellent level of care in the presentation of the research and planning.
