Halloween Tasks

Some spooky tasks for your holidays. Well, they're not in any way spooky at all.

1. Complete the Andrew Goodwin tasks

2. Your inspirations: embed at least 3 videos on your blog that you find interesting/inspiring. Discuss why you find these inspiring.. are they aspirational/creative/promotional/moral/a mix? What is it about these videos that connects with you? Is there a sense of identity pr belonging to their "brand"? Are they typical examples of the genre... if so how, or how not?

Andrew Goodwin’s 6 Features of Music Videos
In His Book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos. Looking at a selection of music videos which can be recognised?

1. Music videos demonstrate genre characteristics.
   (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
   
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
   
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
   (either illustrative, amplifying, contradicting).
   
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
   
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
   
6. There are often intertextual reference (to films, tv programmes, other music videos etc).
   

From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.

Full Book Here: http://bookzz.org/book/847971/ceaf8f