Evaluation and Mark Scheme

Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work digitally. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class. The teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation and the presentation must be evidenced by the Centre. 
The four questions that must be addressed in the evaluation are: 

• In what ways does your media product use, develop or challenge forms and conventions of real 
  media products? 
• How effective is the combination of your main product and ancillary texts? 
• What have you learned from your audience feedback? 
• How did you use media technologies in the construction and research, planning and evaluation stages? 
  
  
  
  
  
  Level 1 0–7 marks 
  
  • There is minimal skill in the use of digital technology or ICT in the evaluation. 
  • There is minimal understanding of the forms and conventions used in the productions. 
  • There is minimal understanding of the role and use of new media in various stages of the production. 
  • There is minimal understanding of the combination of main product and ancillary texts. 
  • There is minimal understanding of the significance of audience feedback. 
  • There is minimal skill in choice of form in which to present the evaluation. 
  • There is minimal ability to communicate.

Level 2 8–11 marks 

• There is basic skill in the use of digital technology or ICT in the evaluation. 
• There is basic understanding of the forms and conventions used in the productions. 
• There is basic understanding of the role and use of new media in various stages of the production. 
• There is basic understanding of the combination of main product and ancillary texts. 
• There is basic understanding of the significance of audience feedback. 
• There is basic skill in choice of form in which to present the evaluation. 
• There is basic ability to communicate. 
  Level 3 12–15 marks 

• There is proficient skill in the use of digital technology or ICT in the evaluation. 
• There is proficient understanding of the forms and conventions used in the productions. 
• There is proficient understanding of the role and use of new media in various stages of the production. 
• There is proficient understanding of the combination of main product and ancillary texts. 
• There is proficient understanding of the significance of audience feedback. 
• There is proficient skill in choice of form in which to present the evaluation. 
• There is proficient ability to communicate. 
  Level 4 16–20 marks 
  
  • There is excellent skill in the use of digital technology or ICT in the evaluation. 
  • There is excellent understanding of the forms and conventions used in the productions. 
  • There is excellent understanding of the role and use of new media in various stages of the production. 
  • There is excellent understanding of the combination of main product and ancillary texts. 
  • There is excellent understanding of the significance of audience feedback. 
  • There is excellent skill in choice of form in which to present the evaluation. 
  • There is excellent ability to communicate. 

Film/Television/Video 

Level 1 
Work is likely to be unfinished. There is evidence of a minimal level of ability in the creative use of any of the following technical skills: 

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene 
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects 
• recording and editing sound with images appropriately.
  Where a candidate has worked in a group, there is only minimal evidence of a contribution to 
  construction. 
  Level 2 
  There is evidence of a basic level of ability in the creative use of some of the following technical skills: 

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene 
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects 
• recording and editing sound with images appropriately. 
  Where a candidate has worked in a group, a basic contribution to construction is evident. 
  Level 3 
  The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills: 

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene 
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects 
• recording and editing sound with images appropriately.
  Where a candidate has worked in a group, a proficient contribution to construction is evident. 
  

Level 4 

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: 

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene 
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects 
• recording and editing sound with images appropriately.

Print 

Level 1 
Work is likely to be unfinished. There is evidence of minimal ability in the creative use of any of the following technical skills: 

• awareness of conventions of layout and page design 
• awareness of the need for variety in fonts and text size 
• accurate use of language and register 
• the appropriate use of ICT for the task set 
• appropriate integration of illustration and text 
• framing a shot, using a variety of shot distances as appropriate 
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting 
• manipulating photographs as appropriate, including cropping and resizing.
  Where a candidate has worked in a group, there is only minimal evidence of a contribution to 
  construction. 
  Level 2 
  There is evidence of basic ability in the creative use of some of the following technical skills: 

• awareness of conventions of layout and page design 
• awareness of the need for variety in fonts and text size 
• accurate use of language and register 
• the appropriate use of ICT for the task set 
• appropriate integration of illustration and text 
• framing a shot, using a variety of shot distances as appropriate 
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, 
  objects and setting 
• manipulating photographs as appropriate, including cropping and resizing.

Level 3 

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills: 

• awareness of conventions of layout and page design 
• awareness of the need for variety in fonts and text size 
• accurate use of language and register 
• he appropriate use of ICT for the task set 
• appropriate integration of illustration and text 
• raming a shot, using a variety of shot distances as appropriate 
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting 
• manipulating photographs as appropriate, including cropping and resizing. 
  Where a candidate has worked in a group, a proficient contribution to construction is evident. 
  Level 4 
  The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: 

• awareness of conventions of layout and page design 
• awareness of the need for variety in fonts and text size 
• accurate use of language and register 
• the appropriate use of ICT for the task set 
• appropriate integration of illustration and text 
• framing a shot, using a variety of shot distances as appropriate 
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting 
• manipulating photographs as appropriate, including cropping and resizing.

Website / New Media 

Level 1 
Work is likely to be unfinished. There is evidence of minimal ability in the creative use of any of the following technical skills: 

• producing material so that it communicates clearly to the ‘reader’ and is appropriate to the audience, using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately; 
• using ICT effectively to appropriately integrate images, written text, sound and video 
• using conventions of image, video and sound production appropriately and effectively 
• accurately using language and register, showing awareness of the need for variety in fonts and text size. 
  Where a candidate has worked in a group, there is only minimal evidence of a contribution to construction. 
  Level 2 
  There is evidence of basic ability in the creative use of some of the following technical skills: 
  
  • producing material so that it communicates clearly to the ‘reader’ and is appropriate to the audience, using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately; 
  • using ICT effectively to appropriately integrate images, written text, sound and video; 
  • using conventions of image, video and sound production appropriately and effectively 
  • accurately using language and register, showing awareness of the need for variety in fonts and text size. 
    Where a candidate has worked in a group, a basic contribution to construction is evident. 

Level 3 

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills: 

• producing material so that it communicates clearly to the ‘reader’ and is appropriate to the audience, using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately; 
• using ICT effectively to appropriately integrate images, written text, sound and video; 
• using conventions of image, video and sound production appropriately and effectively 
• accurately using language and register, showing awareness of the need for variety in fonts and text size. 
  Where a candidate has worked in a group, a proficient contribution to construction is evident. 
  Level 4 
  The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: 

• producing material so that it communicates clearly to the ‘reader’ and is appropriate to the audience, using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately; 
• using ICT effectively to appropriately integrate images, written text, sound and video; 
• using conventions of image, video and sound production appropriately and effectively 
• accurately using language and register, showing awareness of the need for variety in fonts and text size.